Campaign: Allamimutyi.hu
Állami Mutyi is a viral Hungarian board game built around sharp political satire, quickly becoming one of the country’s most talked-about party games. It playfully draws on familiar situations and public figures, making it a hit with groups of friends, parties, and community gatherings.
The gameplay is easy to pick up, fast-paced, and highly entertaining—appealing to a broad audience. Players compete to rise within the system by stepping into a variety of roles, combining strategy, a touch of luck, and just the right amount of “mutyi”.
The product is already generating significant organic buzz on social media, with viral videos and engaging content driving wide reach and a highly involved audience.
What we sell
• Állami Mutyi board game (base game)
• Expansion packs
Competitive advantages
• A viral product with a strong social media following
• A unique, easily shareable concept
• Gameplay that’s simple for content creators to showcase
• High appeal for impulse purchases
• A strong, instantly recognisable brand
Target audience
• Adults aged 18 and over
• Fans of political satire and humour
• Enthusiasts of social and party games
• Active social media users
Promotional elements
- Banners
- XML feed
- Coupons
- PR articles
- Extra cooperation
- Email templates
- Influencer
- iFrame
- Dognet Media
Permissions for publishers
- Cash-back
- Content
- Coupon sites
- Emailing
- Direct PPC
- Google CSS
- External coupons
