Quarterly Summary Q1 2026
Market overview
The first months of the year in e-commerce are typically quieter. After the Christmas shopping peak, a natural slowdown follows—people tend to spend more cautiously and start setting money aside again, for example for summer holidays.
That said, the beginning of the year still works well for certain segments. Although the first quarter was relatively cold, even a few sunny days were enough to boost consumer activity. As expected, the highest number of orders came from the health and sports categories.
Pharmacies such as Benulekaren.sk and Najlekaren.eu performed particularly well, alongside campaigns focused on sportswear, equipment, and health, including Zdravestravovani.cz, GymBeam, Jateksport.hu, Decathlon and EXIsport.
The home & living segment also continues to perform strongly, as it remains relevant throughout the year. Campaigns like Arukereso.hu, Lidl.sk and 4home benefited not only from steady demand for home accessories but also from seasonal offerings. Customers are gradually getting ready for spring—whether it’s Easter decorations, early gardening, or outdoor equipment. It is no surprise that the MerkuryMarket campaigns also performed very well.
An interesting trend can also be seen in the average order value. Despite fewer purchases in January, we observed a noticeable increase compared to other months. This is mainly driven by post-Christmas sales, which encourage larger purchases, as well as the use of gift vouchers received during the holidays. As a result, customers shop less frequently but tend to spend more per order.
Overall, the first quarter confirms a well-known pattern: while it is a weaker period in terms of volume, it clearly highlights where customer interest shifts at the start of the year.
Top-earning campaigns
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New Campaigns
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An online pet store offering everything pets and their owners need – from everyday essentials to specialized products for dogs, cats, fish, parrots, rodents, and terrarium animals. |
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An established Slovak brand with over 25 years of tradition, offering a wide range of handbags, wallets, suitcases, travel bags, backpacks, and accessories. |
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A Spanish fashion brand known for its bold, colorful, and creative designs. Offers women’s, men’s, and children’s clothing, footwear, and accessories. |
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A vegan e-shop offering high-quality supplements without unnecessary additives, certified by HCS, PETA, EcoGarantie, NaTrue, and Fairtrade. Portfolio includes 1,500 products and brands such as Vegmart, BetterYou, Vegetology, Cytoplan, BioCare, Adelle Davis, and Viridian. |
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A specialized e-shop focused on growing plants at home and in the garden. Offers indoor and outdoor plants, gardening tools, fertilizers, and substrates. |
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Herbatica is a Slovak family brand with a tradition since 1992. It offers natural health solutions, dietary supplements, and functional cosmetic products. |
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Our company has been selling footwear for over ten years. The offer includes a wide selection of high-quality branded shoes and accessories at attractive prices. |
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A Hungarian online store focused on modern, practical, and safe products for babies and toddlers. |
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CCC offers a wide selection of women’s, men’s, and children’s footwear for every occasion, as well as fashionable accessories such as handbags, backpacks, and sportswear. |
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For nearly 30 years, we have been providing customers with the best possible lighting solutions. Light is not just a product for us – it is experience, atmosphere, safety, and comfort. |
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A premium online store offering carefully selected furniture and home accessories in modern, glamour, and vintage styles. |
See more new campaigns like Gravon.cz, Allamimutyi.hu, Dotykslov.sk, Divadlo-kufrik.sk / cz, Aromaversum.hu, Moyamatcha.hu, Zdravotnidoplnky.com, Mono-shop.hu, Spodni-pradlo.com, Vervoshop.com and Zeneacare.cz.
Recommendations for publishers
In the coming months, we expect more favorable weather conditions, which typically have a strong influence on customer purchasing behavior. As people spend more time outdoors, this may lead to a slight decline in overall e-commerce activity.
However, this period should remain strong for the home & living segment, as customers focus on improving their gardens, terraces, and balconies. At the same time, we expect stable demand in the sports segment and continued growth in fashion, as customers gradually refresh their wardrobes for the spring and summer season. We can recommend campaigns such as Sinsay, eyerim, Helveti.cz and Dobrýtextil.
The wedding season will also play an important role, traditionally driving growth in the jewelry segment (Sofia, Silvego, Timestore), along with Mother’s Day, which boosts demand for jewelry, cosmetics, and gift items. Don’t forget to check out the new campaigns with great personal gifts Gravon.cz and Dotykslov.sk.
