Campaign: Bornature.sk
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Bornature: Where Nature, Science and Wellbeing Come Together
Welcome to Bornature – a brand founded on a genuine desire to help people live healthier lives, inspired by the wisdom of nature and supported by science. Our story is one of curiosity, determination and discovery. Along the way, we’ve encountered challenges, found inspiration in unexpected places and uncovered solutions that we are proud to share with others.
How It All Began
The story starts with Simon, one of Bornature’s founders. As a nutritionist, he regularly created tailored nutrition plans for clients with a wide range of health concerns. While the market was flooded with food supplements, finding products that were genuinely high-quality, pure and effective proved surprisingly difficult.
On the other hand, after two decades working in sales and marketing for large corporations, Peter began to experience his own health challenges. Frequent illness, persistent fatigue, and repeated courses of antibiotics prompted him to look for more natural approaches to health and wellbeing. This led to a significant change in direction. He left behind his senior management roles and went on to support people on a psychological level, with a particular focus on those struggling with eating disorders.
These two very different journeys eventually came together through Simon’s mother, a woman who once made the brave decision to change course in her own life. She left a hospital environment and discovered the world of traditional Chinese medicine. Her collection of old books, remedies and herbal notes became the inspiration behind the very first Bornature products, blending time-honoured natural wisdom with modern scientific understanding.
Together with Simon, they began to consider how these products could be shared with a wider audience, and so the Bornature brand was created. From the very beginning, we played with the idea of “birth” – a concept that felt central to what we were building. We wanted a name with depth and strength, something that carried a slightly almost intangible, almost “beyond the ordinary” quality. At the same time, it needed to reflect who we are: our closeness to nature and our core values of simplicity, naturalness and balance.
After countless discussions, exploring different ideas, word combinations and symbols, we kept coming back to what resonates most deeply with us – nature itself. It is a word that not only reflects the philosophy behind our products, but also our broader outlook on health and the world around us.
By adding the word “born”, we brought these two ideas together into a single name—Bornature. The name has since become a symbol not only of our products, but also of our own journey, our personal transformation, and the beginning of something new and meaningful
The Birth of Bornature: A New Beginning with a Clear Vision
The first Bornature products were developed with the aim of supporting common health concerns, ranging from hormonal imbalances to detoxification. However, both experience and ongoing research soon made it clear that there was a significant gap in the market for high-quality omega-3 fatty acids. Through his laboratory work, Simon discovered that many of the available products simply did not meet the standards of purity and quality we felt were essential. This led us to partner with the Icelandic company Lýsi, a producer of some of the finest fish oils in the world. As a result, our focus naturally expanded to include a second key area: the distribution of premium fish oils across the Czech and Slovak markets.
Family as Inspiration
However, our story doesn’t end with our core products. Simon’s daughter, Rozálka, became a true source of inspiration for us. Her diagnosis of developmental dysphasia and autism spectrum disorder opened up new perspectives and a different direction for our work. The original fish oil products we developed had a noticeable impact on Rozálka, with her progress becoming clear enough that other parents began to reach out to us. This was the beginning of Nom-Oils—our third area of focus, centred on our own fish oil blends, which today support many families. Your feedback has confirmed for us that what we do genuinely makes a difference.
What Drives Us
We are a family-run company with a clear vision: to help people live healthier lives. Quality is at the heart of everything we do, which is why we personally select every ingredient we use. Our products are created by combining traditional herbal knowledge with modern scientific understanding. Care, dedication and genuine commitment go into every single one.
We also know that running a business is not always straightforward. Like many others, we have faced our share of challenges—from production and logistics to getting the right systems in place. Each obstacle, however, has taught us something valuable and helped us move forward. Whether it’s creating a straightforward online shop, ensuring reliable distribution, or communicating with you—our customers—every detail matters to us. And yes, we’re both passionate about what we do. When we’re searching for the best solution, discussions can sometimes get a little heated—but always with the same goal in mind: to do things properly.
Simon is the one who brings bold visions and ideas to the table—ideas that can sometimes seem a little unconventional or overly ambitious. But it is precisely his creativity and willingness to try new things that keep us moving forward. He works tirelessly on developing new products, sourcing the best possible ingredients from around the world.
Peter, on the other hand, is the one who takes Simon’s ideas and turns them into clear, practical steps. With a lifelong background in sport, he also tests new products in a real-world environment.
It is a creative dynamic where imagination meets pragmatism. This contrast is one of our strengths—it brings balance and ensures that every project we work on has a solid foundation, while still leaving room for originality and the courage to try new things.
And last but not least, we cannot forget Adele, Simon’s partner, who is an essential part of both our team and our family life. Adele looks after their two children with great care, helps ensure that daily family life runs smoothly, and also plays an active role in our work. Her support at home gives Simon the space to fully focus on product development and steering the company—a contribution that is truly invaluable to us. But her role goes beyond that. Adele is also responsible for reviewing and refining the texts on our e-shop. Thanks to her, our communication with customers is not just informative, but also clear, natural, and warm in tone. Her contribution brings not only professionalism, but also a sense of warmth that is central to everything we do.
It is precisely this kind of collaboration—where everyone brings their own perspective and way of thinking—that moves us forward. And although there are occasional sparks along the way, we always share the same goal: to create products that are meaningful and genuinely deliver value to our customers.
We are also gradually expanding our production facilities and developing spaces that meet our high standards. In Ústí nad Labem, we make use of Nyylo’s modern logistics facilities, including a temperature-controlled warehouse, which enables us to dispatch orders within 24 hours of receipt.
Quality is our top priority. We ensure that all raw materials are properly certified and meet the highest laboratory testing standards. Our products are the result of thorough research, personal experience, and ongoing refinement. What sets us apart is our approach: we combine the traditions of ancient herbal knowledge with modern scientific understanding.
We Shape the Future Together
Today, we are proud of how far we have come. We create products that support people of all ages—from parents looking for suitable nutrition for their children to older adults seeking to maintain their wellbeing. Health remains our priority, and seeing your progress is what motivates us. Thank you for being part of our journey. Without you, Bornature would not be what it is today. Together, we can continue writing the next chapters of this story—one in which nature, science, and people come together in harmony.
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