🚀 New Affiliate Platform Dognet 2.0 as The Only Admin System from October 1, 2025 Find out more

Technology and innovation

The new Dognet 2.0 affiliate system for effective campaign management

In 2025, we launched the newest affiliate system in the region – Dognet 2.0. Built on the strengths of our original platform, it’s designed to meet the evolving needs of today’s advertisers. We drew on more than 12 years of experience managing over a thousand campaigns across CEE and the Balkans.

The previous box solution served us well for years, but the time has come for something better—our own custom-built system. It’s designed to respond more effectively to client needs and offers more detailed reporting. The biggest advantage? Flexibility. Because it’s developed in-house, we can adapt to client requirements in real time.

Ondrej Takáč, Project Manager Dognet 2.0

What’s new for you in Dognet 2.0?

Detailed reporting

The system provides comprehensive insights into your campaign performance, down to the level of a specific traffic source.

Clarity and transparency

You get a clear view of the campaign’s performance in real time, available 24/7.

Variability of the system

Our own technical solution offers features you won’t find in standard “boxed” solutions.

Network protection and quality

Your campaigns benefit from continuous automatic and manual monitoring to ensure compliance with network and advertiser guidelines.

Our own fully customizable solution

Dognet 2.0 represents a major technological leap, built on our own modern infrastructure using a modern stack (PHP/Laravel, JS/Vue) and supported by a high-availability server architecture. With the introduction of redirect links, we can track performance down to individual publisher websites, greatly improving attribution accuracy. The system also offers advanced UTM tag handling, detailed reporting, flexible campaign settings, and powerful API integrations. Operating at TIER IV data center standards with geographically separated backups and an SLA guaranteeing 99.92% uptime, Dognet 2.0 delivers reliability and security. It‘s ready for network scaling and customized implementation for key partners.

We built the new system to break free from the constraints of traditional boxed software. The new system allows us not only to innovate faster, but also to bring clients and publishers more detailed data, better analytics and the ability to scale solutions exactly according to their needs. Technologically, we’re now fully equipped to meet the demands of the region’s largest affiliate players.

Functionalities for both minor and major programs

The system is modular by design — if you’re looking for a simple, streamlined setup, you’ve got it. But if you want to manage your affiliate program on a more advanced level with various features, we’re ready for that too. It all depends on how the advertiser chooses to approach theprogram.

🧩 Basic functionalities of Dognet 2.0

  • Intuitive user interface – clear and simple navigation throughout the system.
  • Detailed reporting – clear statistics of campaign performance down to the level of specific publisher projects.
  • Flexible commission settings – easily customize commission rates based on advertising channels or specific publisher projects.
  • Redirect links with full control over UTM parameters – more accurate tracking of conversions and traffic.
  • Protection against fraudulent practices – ensuring quality and relevant traffic.
  • REST API interface – seamlessly connect your e-shop with Dognet to track and evaluate orders in real time.

🚀 Advanced functionalities of Dognet 2.0

  • Performance monitoring at the level of publisher projects – a detailed overview of sources of traffic and conversions.
  • Custom conditions for publishers – tailor campaign settings based on individual agreements and partnerships.
  • Mass communication with publishers – streamline campaign management and strengthen cooperation.
  • Internal publisher acquisition directory – easily discover and onboard new partners.
  • Automated evaluation via API or CSV import – streamline campaign management.
  • Full program management option – greater control over affiliate campaigns.
  • Integration with analytical tools – more accurate recording in GA4 and other tools.
  • Category-cased commission rates – set flexible commission structures based on specific e-shop product categories.

If an advertiser needs something “extra”, we’re ready to resolve it.