Campaign: LEGO.com

Fun fact!

The name LEGO® is derived from the Danish phrase “LEG GODT,” which translates to “play well.”

Back on 28 January 1958, the LEGO Group patented its legendary brick design – those clever little studs and tubes that make every build so sturdy. And here’s the best part: every 2×4 LEGO brick made since then fits perfectly with the original!

LEGO DUPLO bricks are eight times bigger, but just as compatible – making playtime even more fun for the youngest builders.

Did you know that, on average, every person on the planet owns 86 LEGO bricks?

Back in 2012, LEGO factories produced a staggering 45.7 billion bricks – that’s over 5 million every hour! Line up all the LEGO bricks sold that year, and they’d wrap around the Earth more than 18 times. Want to reach the Moon? You’d need a tower of roughly 40 billion LEGO bricks!

The first LEGO minifigure appeared in 1978, and since then, over 4 billion have been made – officially making them the most numerous “population” on Earth. Each one stands exactly four bricks high (without its hat).

Promotional elements

• Banners
• XML feed
• Coupons
• PR articles
• Extra cooperation
• Email templates
• Influencer
• iFrame
• Dognet Media

Permissions for publishers

• Cash-back
• Content
• Coupon sites
• Emailing
• Direct PPC
• Google CSS
• External coupons

It is not possible to use branded keywords in PPC campaigns. Google Shopping CSS partners are allowed in this campaign. Email campaigns have to be submitted for approval before sending. It is not possible to use branded keywords in the domain names. The commissions are being calculated based on the price excluding VAT and shipping costs. Commissions for B2B orders may be declined. When promoting the campaign, it is required to use all parameters included in the referrals displayed in our dashboard. Removing the parameters might cause a tracking malfunction or declining the commissions.

This campaign is integrated via an independent third party and we do not have direct contact to the advertiser. We therefore cannot influence the duration and degree of approval of conversions and the duration of approval of campaign involvement.requests. We´re also not responsible for unregistered conversions which are recorded by the third party.