Campaign: Mojkoberec.sk
Commission: 7% and 4% for cashback portals
Mojkoberec.sk is No. 1 in online sales of carpets, floorings and accessories. It is characterised not only by a wide-ranging assortment and a high-quality portfolio of products (we´re the only ones to feature video reviews for most products), but chiefly by the so-called ALL INCLUSIVE services which are free for the customer and include:
- all free shipping, including in return (we have no-reason return within 1 year),
- sending samples of goods for free,
- the possibility of immediate visualization in the customer’s room using artificial intelligence,
- custom-made carpets – any shape, size, colour,
- purchase guarantee at the lowest price,
- a deferred payment for 14 days without fee and interest,
- free advice from a professional interior female designer,
- an extended warranty up to 3 years for everything,
- free transport insurance,
- the possibility to exchange a carpet purchased elsewhere,
- express handling of claims within 5 days.
Other popular services include:
- carpet / doormat with own printing,
- carpet cleaning,
- goods for which we have exclusivity and cannot be bought anywhere else.
At Mojkoberec.sk, one can get everything as regards carpets, floorings and accessories. We also provide free of charge any expert advice with respect to technical issues of carpets and floorings, as well as home design.
Target group:
- 75% of buyers are women aged 35+ with an interest in home design and home decor,
- pensioners (sometimes also a more creditworthy group). A significant part of customers is older,
- on artificial grass, sometimes floorings: men of productive age (more oriented to parameters).
Price policy:
The price level is medium (we´re not and even can´t be a carpet discounter because of above-standard services). According to marketing researches, people praise us much for an excellent quality (of products and services) at reasonable prices.
In each category, we have in the assortment a representation of low-priced goods which are often bestsellers, but we always have a medium and high-quality representation of products covered, which can make up orders even for higher tens of thousands.
Performance:
The e-shop´s conversion rate is roughly 1.5%. The average order is 2500, – including VAT, while there´s a potential to reach even higher orders up to tens of thousands, e.g. when buying a larger amount of floorings / carpets for the house or office premises.
More information:
We also carry out projects, realizations (e.g. offices, apartments, hotels) and wholesale – B2B.
Ideas for making use of the campaign:
- In the category Bargain Sales products at a discount or a more favourable price are still rotating, the category is updated on a regular basis, the promotions are limited.
- Inspirations – sell well – blogs and reviews. For example, choosing a carpet beautiful picture in a room, then people always want that particular carpet. Works great, e.g. the style of the profile Studio My Home works excellently.
- The influencers who add a personal experience with the product.
- From an SEO point of view, topics like “how to” > how to choose a carpet, how to lay it, how to care for it are highly popular. Instructions or design tips – here it pays off to have a micro site or landing pages.
- Contests for a carpet or a voucher are also popular.
- In winter – a carpet will warm from the floor and will also help with the apartment insulation – it´s possible to save on heating 5 – 10%.
- A carpet requires much less maintenance than flooring. It prevents dust from swirling and is pleasant to walk on.
- Spring, summer – artificcial grasses – the most practical and maintenance-free covering which constantly looks well.
- Wool is a natural material that also has the capability to regulate humidity and microclimate in the room.
- Natural and eco-friendly carpets – 100% free of artificial substances, ecologically and sustainably made.
Top categories:
- Piece carpets (50%) of sales revenue, in particular:
- Carpets sold by the metre
- PVC floorings (lino)
- Artificial grasses (in particular for spring, summer is the main season when they represent up to a third of turnovers)
- Skirting boards – floor and carpet
- Runners
- Custom-made carpets
- Stair Treads
Top 10 products:
- Outdoor Artificial Grass Carpet
- Life Shaggy 1500 Light Grey Piece Carpet
- Astra Custom-Made Brown Runner ft. Sewing Binding
- Samira New Red Piece Carpet 12001-011
- Santana 50 Black Carpet Sold by the Metre with Resin Base, Load
- Plus 8008 Black Piece Carpet
- Play 2903 Grey Children´s Piece Carpet
- SLK50 W648 White Oak Perimeter PVC Skirting
- Retro Brown Semicircle Stair Treads
- Camelia Grass Carpet Sold by the Metre
Promotional elements
- Banners
- XML feed
- Coupons
- PR articles
- Extra cooperation
- Email templates
- Influencer
- iFrame
- Dognet Media
Permissions for publishers
- Cash-back
- Content
- Coupon sites
- Emailing
- Direct PPC
- Google CSS
- External coupons
When promoting the campaign, it is required to use all parameters included in the referrals displayed in our dashboard. Removing the parameters might cause a tracking malfunction or declining the commissions.
