MujKoberec.cz

Campaign: MujKoberec.cz

Commission: 7% and 4% for cashback portals and 0,5% for voucher websites

Mujkoberec.cz is a No. 1 in online sales of carpets, floors and accessories. We cover not only sales, but also the entire handling of an order from A to Z, including the whole transport (for everything free of charge), installation (laying), as well as sales services, such as cleaning. The main sales channel is a high-quality developed e-shop which works in both CZ and SK versions.

Mujkoberec displays not only its wide-ranging assortment and high-quality products portfolio (we´re the only to feature video reviews for all products), but mainly by the so-called ALL INCLUSIVE services that are free for the customer and include:

  • all free shipment, even when returned (we have no-reason returns within 1 year),
  • sending samples of goods for free,
  • the option of immediate visualization in a customer’s room using artificial intelligence,
  • custom-made carpets – any shape, size, colour,
  • purchase guarantee at the lowest price,
  • a deferred payment for 14 days without fees and interest,
  • free advice from a professional interior designer,
  • an extended warranty for 3 years for everything,
  • a free transport insurance,
  • the possibility to exchange a carpet purchased elsewhere,
  • express handling of claims up to 5 days.

Other popular services include:

  • a carpet / doormat with own print,
  • laying carpets and floors,
  • cleaning piece and metre carpets alike,
  • goods for which we have an exclusive right and cannot be bought anywhere else.

Target group:

  • 75% of buyers are women aged 35+ with an interest in home design and home decor,
  • pensioners (sometimes also a more creditworthy group). A remarkable part of customers is older,
  • for artificial grass, sometimes floors: men of productive age (more oriented to parameters).

Price policy:

The price level is medium (we´re not and can´t be a carpet discounter because of above-standard services). According to marketing researches, people praise us much for an excellent quality (of products and services alike) at reasonable prices.

In each category, we have in the assortment a representation of low-priced goods which are often bestsellers, but we always have a medium and high-quality representation of products covered, which can make up orders even for higher tens of thousands.

Performance:

The e-shop´s conversion rate is approximately 1.5% is approximately 1.5%. The average order is 2,500 incl. VAT, with the potential posed to reach higher orders up to tens of thousands, euros such as when buying a large amount floors / carpets for home or office premises.

More information:

  • To increase credibility, the company has a showroom in Prague with samples of all kinds on display and with a personal collection option.
  • We also carry out projects, realizations (e.g. offices, apartments, hotels) and wholesale – B2B.

Ideas for making use of the campaign:

  • In the category Bargain Sales products at a discount or a more favourable price are still rotating, the category is updated on a regular basis, the promotions are limited.
  • Inspirations sell well – blogs and reviews. For example, choosing a carpet beautiful picture in a room, then people always want that particular carpet. Works great, e.g. the style pf the profile Studio My Home works excellently.
  • The influencers who add a personal experience with the product.
  • From an SEO point of view, topics like “how to” > how to choose a carpet, how to lay it, how to care for it are highly popular. Instructions or design tips – here it pays off to have a micro site or landing pages.
  • Contests for a carpet or a voucher are popular as well.
  • In winter – a carpet will warm from the floor and will also help with the flat insulation – it´s possible to save on heating 5 – 10%.
  • A carpet requires much less maintenance than flooring. It prevents dust from swirling and is pleasant to walk on.
  • Spring, summer – artificial grasses – the most practical and maintenance-free covering which constantly looks well.
  • Wool is a natural material that also has the capability to regulate humidity and microclimate in the room.
  • Natural and eco-friendly carpets – 100% free of artificial substances, ecologically and sustainably made.

Top categories:

Top 10 products:

  1. Outdoor Artificial Grass Carpet
  2. Life Shaggy 1500 Light Grey Piece Carpet
  3. Astra Custom-Made Brown Runner ft. Sewing Binding
  4. Samira New Red Piece Carpet 12001-011
  5. Santana 50 Black Carpet Sold by the Metre with Resin Base, Load
  6. Plus 8008 Black Piece Carpet
  7. Play 2903 Grey Children´s Piece Carpet
  8. SLK50 W648 White Oak Perimeter PVC Skirting Board
  9. Retro Brown Semicircle Stair Treads
  10. Camelia Grass Carpet Sold by the Metre

        Promotional elements

        • Banners
        • XML feed
        • Coupons
        • PR articles
        • Extra cooperation
        • Email templates
        • Influencer
        • iFrame
        • Dognet Media


        Permissions for publishers

        • Cash-back
        • Content
        • Coupon sites
        • Emailing
        • Direct PPC
        • Google CSS
        • External coupons
        It is not possible to use branded keywords in PPC campaigns. Google Shopping CSS partners are not allowed in this campaign. Email campaigns have to be submitted for approval before sending. It is not possible to use branded keywords in the domain names. The commissions are being calculated based on the price excluding VAT and shipping costs. Commissions for B2B orders may be declined.


        When promoting the campaign, it is required to use all parameters included in the referrals displayed in our dashboard. Removing the parameters might cause a tracking malfunction or declining the commissions.

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