Campaign: Plavte.cz

Commission: 4%, 2% for cashback portals and 1% for voucher websites

The Plavte.cz e-shop focuses on the sale of additional accessories for swimming pools and whirlpool tubs. We offer a wide-ranging assortment as well as expert counselling and reliable shipping of goods outright to customers’ homes all over the Czech Republic. A large part of our offer comprises products for the maintenance of swimming pools and whirlpool tubs.

Under the Premium loyalty programme, customers can receive big discounts, gifts, or free shipping depending on the purchase amount.

• The conversion rate of the e-shop is 1.2 – 2.5% (depending on the season) and the average order amount is CZK3,500.
• The e-shop handles higher hundreds of orders per month and has very good reviews on Heureka – it is verified by customers.

Recommended categories:

• Proven chlorine and oxygen-based chemistry
• In-ground and above-ground swimming pools
• Robotic pool cleaners
• Lime deposits and algae cleaners
• Heat and pool pumps
• Water quality testers
• Solar showers and other accessories

TOP products:

• Maytronics Dolphin Pool Cleaner
• Zodiac Automatic Pool Cleaner
• Microwell Pool Heat Pump
• Zodiac RA 63 iQ BIO Garden Lake Cleaner
• Kokido Pool Battery-Powered  Cleaner

Ideas for making use of the campaign:

• Ideal campaigns – blogs and product reviews, various comparisons, video reviews, etc.
• The advertiser has a wide-ranging portfolio for swimming pools and whirlpool tubs. The chief season is from March through September for swimming pool accessories. During the summer months is the chief season of the e-shop and the most conversions. From September through February, whirlpool tub and sauna accessories can be more promoted.
• The e-shop has permanent sales promotions and bargain sales that can be communicated to visitors.
• The e-shop has a Premium loyalty programme which can be promoted with customers.
• We also recommend a microsite and targeted  SEO articles for specific brands. You can easily get organic traffic from Google.

Promotional elements

• Banners
• XML feed
• Coupons
• PR articles
• Extra cooperation
• Email templates
• Influencer
• iFrame
• Dognet Media

Permissions for publishers

• Cash-back
• Content
• Coupon sites
• Emailing
• Direct PPC
• Google CSS
• External coupons

It is not possible to use branded keywords in PPC campaigns. Google Shopping CSS partners are not allowed in this campaign. Email campaigns have to be submitted for approval before sending. It is not possible to use branded keywords in the domain names. The commissions are being calculated based on the price excluding VAT and shipping costs. Commissions for B2B orders may be declined.

When promoting the campaign, it is required to use all parameters included in the referrals displayed in our dashboard. Removing the parameters might cause a tracking malfunction or declining the commissions.