January News for Advertisers | January 2026
We would like to start by thanking you for your cooperation over the past year and wishing you much success, good health, and joy in both your professional and personal life in 2026. 😊
Let’s take a look together at what happened in 2025 and what lies ahead.
2025 in Numbers
One of the biggest milestones of the year was the launch of the new Dognet 2.0 affiliate system, which has been our only system for both partners and clients since October 1, 2025. We have received very positive feedback on the new platform, especially regarding the new advertising channels, which give clients a detailed overview of exactly which websites and projects their sales are coming from.
Traditionally, November was the most successful month. Together with our partners, we generated over €5.5 million in revenue for our clients, representing a 50% increase compared to October. During Black Friday week alone, we recorded more than 26,000 orders with a total value exceeding €1.8 million.
Over the course of the year, we:
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launched 247 new campaigns (on average 20 new campaigns per month),
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approved 1,593 new partners (an average of 4 new partners per day).
The strongest segments included multishops, health & beauty, home & garden, and sports.
Team Updates
After many years with us, our Country Manager for Slovakia, Nela, is leaving for maternity leave. We would like to thank her for all her hard work and wish her lots of health and happiness in this new chapter of her life. 😊
The management of your campaigns remains fully covered:
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Slovakia – Zuzka and Veronika,
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Hungary – Tomáš,
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Balkans – Čedo,
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Czech Republic – Roman, Míša, and our new colleague Petr.
Conferences and Education
In 2025, we had the opportunity to meet at several conferences:
We wrapped up the autumn season at Marketing Rulezz and Ecommerce Bridge Bratislava. Although we did not have a booth there, we enjoyed plenty of inspiration and many great conversations.
We also held a lecture for marketing students at the University of Economics in Bratislava and completed a series of training sessions at advertising agencies, focusing on current trends in affiliate marketing.
Events in 2026
We are looking forward to meeting you in person again in 2026. You can find us at:
- Czech On-line Expo (24. – 25. 2. 2026, Praha)
- GECOM CON (5. 3. 2026, Praha)
- Balkan Ecommerce Summit (28. – 29. 4. 2026, Sofia)
Stop by the Dognet booth — we’ll be happy to talk with you about your plans for the new year.
Finally, we would like to share that this year we are preparing new forms of cooperation with partners that go beyond the traditional affiliate model. We are already looking forward to sharing more details with you soon. 😊
