Get a huge sales boost in a couple of minutes
The end of the year in e-commerce usually marks the time of record revenues. Customers make more frequent purchases and are ready to spend more.
We help our clients get the most out of the holiday season every year through an affiliate partner network. You’re only minutes away from multiplying your conversions. Here’s some inspiration on how to do it.
November – King of e-commerce
With its Black Friday sales and Christmas shopping, November is the most anticipated month of the main shopping season. Every year, it defends its “King of e-commerce” title. In 2023, publishers generated 75% more orders for advertisers and increased the revenue by 52% MoM.
Results of Black Friday week also show a 26% YoY increase in conversions, which is clear evidence that it’s not losing steam. And we are already looking forward to this year’s results.
“Last year, our customers could get Black Friday discounts in our e-shop of up to 50%. We let the girls at Dognet know, and they made sure that all relevant publishers shared our promos. As a result, our November affiliate campaign brought a 200% MoM increase in orders.” Ing. Barbora Hriňová, Marketing Department, Sofia Jewelry a.s.
In 2024, Black Friday falls on 29 November.
You haven’t told us about your Black Friday promos yet? No worries, it’s never too late! Contact Zuzka, and she will make sure that your promo is up on publishers’ websites just in time. 🙂
I want to inform you about our deals
Customers are ready to buy – grab their attention
The run-up to Christmas usually comes with an increased interest in online shopping.
Stand out among the swathes of competing promotions with your affiliate partners and make the most of the Christmas season.
“During the season, we took part in a week-long Christmas campaign with our top coupon partner. We created a 10% discount coupon for them, which wasn’t promoted elsewhere. With this, they managed to 8x our sales compared to the previous year, when we didn’t take part in the promotion.” Bc. Kateřina Šinková, Junior Marketing Specialist, Dual Trade s.r.o. (DobryTextil.cz)
What are some strategies you should keep in mind during the Christmas season?
Increase visibility
Test the reach of partners you haven’t worked with yet. CSS partners, coupon and cashback publishers will increase the visibility of your products and promos.
Promote your bestseller
Do you see an uptick in sales of specific products? Let us know which products from your portfolio have the potential to become season bestsellers and inspire your affiliate partners to promote them.
Try the advent calendar
Take part in publisher cashback and coupon campaigns. These partners have a loyal user base which looks forward to their pre-Christmas campaigns every year. Customers can find your promotion when they open a window of the advent calendar. They can also participate in product competitions and many other engaging activities to motivate them to buy.
Prepare Christmas gift ideas
Create a list for your partners with products suitable as Christmas gifts. Focus on two different target groups to whom the products from your e-shop can be gifted. Engage customers with less traditional categories, such as Gifts for Gen Z, Gifts for minimalists, Gifts for those who already have it all, etc.
Christmas is not the final stop
Just as the behaviour of individual customers varies throughout the year, it also varies throughout the season. Many people wait for sales, which usually start on 26 December (Boxing Day) and last until the end of January. Make sure you attract clients who are waiting to buy certain products at a discount.
That’s why you shouldn’t focus only on Black Friday or Christmas.
Kick the new year off with strategic cooperation with the best-performing partners in your campaign and get the customers ready for an exciting promo or discount coupon even after Christmas.
Reach hundreds of thousands of new customers with your promotions
Does your e-shop offer attractive discounts? Don’t leave it to chance whether your customers find them. Your affiliate partners can help your promotions and discounts reach hundreds of thousands of users from their database – your new potential customers.
Just let us know what seasonal promotions you have planned – whether it’s discounts, sales, coupons, free shipping or gifts with purchases.
