Tips for enhancing campaign performance

Tips for enhancing campaign performance

An affiliate campaign opens the door to traffic sources that cannot be achieved in any other way. It brings in new opportunities that will help you boost sales, increase individual order amounts and get a relevant, loyal target audience. Check out some selected tips on how to get the most out of your campaign. 

The right timing 

It´s appropriate to launch an affiliate campaign almost at any time. Though, we don´t recommend launching a campaign over the strongest season (October – December), as during it the partners focus in particular on the campaigns they have verified and which earn them the most. Thus, they may inadvertently overlook your newly opened campaign. We see the full potential of the campaign roughly 6 months upon launch thereof. This time is necessary to collect the amount of data enough to be able to evaluate as to whether the campaign is of interest to the partners, how it´s doing, and whether any changes need to be implemented. 

We launched the affiliate campaign in 2019 and the start took several months. Subsequently, it has already taken off and the affiliate carries a significant part of the conversions and it´s still on the rise. In so doing, ideas for improving the campaign come straight from Dognet. De facto, it´s enough for us to respond to e-mails.“

Šimon Radil, Online marketing / E-Commerce Möbelix

Take control of what the internet says about you

The affiliate cooperation allows you to directly influence the contents that emerge about your brand on the internet. While the publishers create contents themselves, you know how to direct their attention in the desired direction. Don’t be modest when presenting your e-shop. Include in your campaign description anything that can attract your new affiliate partners: 

  • the story of your brand,
  • tips on where and how to promote the campaign,
  • information about the target group,
  • best-selling products,
  • tutorials,
  • awards,
  • conversion ratio,
  • providing products for review …

… and all other benefits and reasons that differentiate you from the competition and why customers like to shop with you. 

Trial partner 

Are you hesitant to allow some partners? Try out co-operation with one or two selected partners for a previously agreed period of time. This will give you an accurate picture of how such co-operation can look like. Following the test period, you can decide based on real figures as to whether you want to stop co-operating with those partners, keep them in the campaign for a long time, or allow others.

Exclusive discount voucher

It´s a time-limited voucher that is available to just one publisher or just a few selected ones over the agreed period. In return, the publisher will place the e-shop in more converting places – on the homepage, in the newsletter, create a post on Facebook, etc. Simply, it pays extra attention to your campaign due to the exclusivity of the co-operation. The voucher can be for a discount or a gift for a purchase, but it should be sufficiently attractive and motivating. 

Suitable for: Voucher partners, cashback partners

Actual use case: Three cashback and three voucher partners received an exclusive voucher for a gift for a purchase over €25 and its validity was 15 days. The partners prepared extended promo activities (better placement on the web, a newsletter, posts on social media) and this activity led to an increase in the number of conversions by a maximum of 210% and a minimum of 39% as compared to the previous 15 days.

Owing to a long-term strategic co-operation with an advertiser from the Health and Beauty segment, who issues us every month a gift voucher for our visitors, this campaign ranks among our most successful. Thanks to the exclusive coupon, we´re able to bring the advertiser a higher number of conversions and thereby obtain a higher number of commissions. It´s a win-win co-operation on both sides.“

Ondřej Bolek, Business Development Manager Tipli

Double cashback

This mode of extended co-operation is suitable for cashback partners. This is a temporary commission increase and, as the name itself suggests, at least by +50%. Since the partner shares his commission with the customer, its increase will allow the former to return more of the purchase value to the latter over the agreed period. The combination of the motivating amount of cashback offered and more visible placements can bring a significantly higher number of conversions.

Suitable for: Cashback partners

Example: An advertiser offers in its campaign a 3% commission for cashback partners. The campaign promotes a cashback website that is performing well. The advertiser will offer the partner a double cashback of 6% in order to increase his performance. During the weekly double cashback, the publisher can bring 50% more conversions as compared to the normal period.  

Flexible work with commission

Offer partners a higher commission for a limited time. Temporarily more favourable conditions can convince new partners not to postpone your campaign indefinitely and motivate existing partners to give your e-shop more space and more convertible positions. This co-operation model is suitable for partners whose campaigns operate from a similar segment.

Suitable for: Content partners, CSS

Example: An advertiser offers in its campaign a 5% commission for content partners. The campaign promotes a cashback website that was performing well. A partner sees room for how to bring the advertiser even better results with more favourable campaign conditions, and the advertiser will increase the publisher’s commission by, for example, 2%. Even with an increase of 2%, the publisher can bring the advertiser by more than 30% of conversions per month.  

Competitions

Activating the competition entails a number of benefits; making an e-shop more visible with tens to hundreds of thousands of loyal users of cashback systems, promotion of your brand, product or service, and at the same time also the opportunity to get answers to questions of interest to you. 

Suitable for: Content partners, cashback partners, voucher partners

Actual use case: An e-shop from the Fashion and Beauty segment chose to activate the competition and provided prizes worth €50. The partners promoted the competition on Facebook, on their websites and in their newsletters. During the competition week, the e-shop recorded an increase in total turnover by +83.8%.

Monetary bonus

To boost a campaign´s performance, an e-shop has the option of motivating and rewarding partners with a special bonus for completing an assignment. It can be a reward for good results, new valuable contents in a preferred topic, or a fixed financial reward for completing a specific assignment.  

Suitable for: Content partners 

Excited about boosting your campaign performance with our tips? Drop us a message, and our affiliate experts will be thrilled to guide you through it and help you increase your sales! 🙂 

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