Coupon websites must play fairly even towards the advertisers and the visitors alike

Coupon websites must play fairly even towards the advertisers and the visitors alike

Coupon websites are firmly established within affiliate marketing. They can bring in a conversion added value to both the visitor and the advertiser.

SEO war that ruins the market 

However, a “war” on who will have more coupons or “actions” irrespective of added value of this activity has currently broke out within competitors among the coupon websites. They´re doing their best to get “more” out of it and Google has moved them higher. And, therefore, we as a network must intervene. If we did not that, the whole segment of coupon publishers would continue to decline and advertisers would increasingly often ban it

We must be fair towards to the publishers and the advertisers alike. We build the network on quality and support of both sides. As a result, “quasi”-actions on the coupon websites must come to an end. It´s fair towards neither the advertisers nor the website visitors.

We will no longer tolerate “clickbait” actions of type “Bargain sale in section XXX by as much as 70%” and similar things that have no added value for the user.

Coupon websites are permitted to display:

  • Real coupons coming from the network administration
  • A clickthrough to a subsite where there are large-scaled, real and important bargain sales
  • Information on when shipment is free
  • Communicate a discount while signing into the e-shop / newsletter
  • Short-term bargain sales of a particular product / branch (with a clickthrough to a particular subsite of the e-shop)
  • If permitted by an advertiser, use “external coupons” which a publisher finds on the website, in e-mail, or on social networks.


    In general, things that have an added value and are not there just for one to click on them can be used.

    In case that a coupon website keeps on its pages also already invalid coupons in respective campaigns, such coupons must be clearly separated from valid coupons and visibly identified as invalid coupons. The code itself must not be displayed or legible and it must impossible to click through an invalid code into an e-shop.

    Coupon websites are banned to display:

    • Actions of type “Discounts up to 70% in section XXX” and argue that among the 1,000 products in this section there is some having a 70% discount. This is unfair towards the visitor and it´s clickbait.

    An action of type „Discounts up to 80% in the section sports“ may also be a real action that can be on a coupon website. Hence if an advertiser communicates it this way, it´s on that advertiser´s website / social networks /  mailing and it´s time- limited. Thus it´s real temporary communication of an action / bargain sale by the advertiser and while the advertiser communicates it (he has it on website or puts a time limit on it), then he can have it  employed on the coupon website as well

    It´s prohibited to give such actions “just for them to be there“, i.e. they are not communicated by an advertiser, it has not been agreed upon by a publisher directly with an advertiser, they are not time-limited, and they are on a copon website just for actions to be as many as possible. Then it´s a fictional action which is not accepted and contravenes our rules.
    • Fictitious or dysfunctional coupons
    • Outdated coupons – if you can´t just keep up with checking the timeliness or the validity of a coupon is unknown (except for long-term coupons), then simply do not display it. Neither of these things is an excuse.
    • Those coupons that are not intended for affiliate marketing
    • Take over coupons from other websites (these are frequently intended just for a particular publisher)
    • External coupons (received outside the network), unless an advertiser permits this


    In case that a coupon website continues to communicate in the prohibited ways, it´ll be imposed a penalty pursuant to the GBTC and excluded from the entire network in case of a repeated violation. And you know that Dognet sticks to its word on this – we´re not interested in co-operation if one side fails to play fairly and breaks the terms.

    We know that other networks are benevolent in this, but we´re not. Thus, from September 1, 2020 onward all activities are strictly checked and dealt with pursuant to the rules. This is in the interest of all the parties – advertisers, visitors, and publishers – if they want to retain the possibility of gaining and promoting new campaigns.  


    Štefan Polgári

    V online marketingu sa pohybuje už viac ako 10 rokov. Spoluzaložil affiliate sieť DOGNET a affiliate marketingu sa venuje na profesionálnej úrovni. Spoločne s kolegami sa snažia tento odbor na Slovensku pozdvihnúť a zapojiť čo najviac publisherov.

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