Season Summary 2025 (November and December)
Market overview
After a more challenging year 2025, the season pleasantly surprised us. The last two months delivered the kind of year-end we had hoped for – strong, dynamic, and full of great results.
November was clearly the highlight. Across all markets, we delivered more than €5.5 million in revenue to e-shops and over €350,000 in commissions to publishers. Compared to October, this represents a 50% increase in revenue and a 51% increase in commissions, clearly confirming the strength of the season and the effectively set cooperation with both clients and partners.
December was slightly calmer, yet still delivered solid results – over €4.5 million in revenue and nearly €300,000 in commissions for publishers. Even after the seasonal peak, affiliate performance continued to maintain a high standard.
Black Friday & Cyber Monday (24 November – 1 December)
Black Friday week, including Cyber Monday, once again confirmed its strength:
- 26,121 conversions
- €113,349 in publisher commissions
- €1,864,126 total e-shop revenue
The most successful day was traditionally Black Friday Sunday, during which as many as 4,218 conversions were completed.
These figures clearly show that despite changes in e-commerce, the end of the year rightfully remains the strongest season, and that Black Friday continues to be one of the most popular shopping events.
From a product category perspective, the strongest performers were multishops, pharmacies, home accessories and household appliances, sports equipment, clothing and pet supplies, while books, cosmetics, and coffee – classic Christmas assortments – also performed very well.
Top-earning campaigns
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New Campaigns
In November and December, we launched 14 new campaigns on the Czech market, 12 campaigns on the Slovak market, 10 on the Hungarian market, 9 on the Croatian market, 8 on the Romanian market, and 5 on the Polish market.
All launched campaigns can be viewed here.
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The leader in the Slovak telecommunications market, Orange.sk, rewards completed mediated sales of products from its fixed portfolio (internet and TV). Partners managing technology, expert, and review websites or blogs with independent content focused on internet, TV, and technology are welcome. Any content must be approved by the advertiser prior to publication. |
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A Czech brand of premium cookware such as pots, pans, thermal products, and kitchen accessories that satisfy even the most demanding customers. |
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The perfect place to transform homes, apartments, and offices into inspiring and modern spaces. From building materials to decorations, we make renovation, furnishing, and decorating easier – all at the best prices on the market. |
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In the GAFA AUTO e-shop, you can buy everything for your car in just a few clicks: car parts, oils, filters, car batteries, and car cosmetics from renowned manufacturers, with an emphasis on reliability, accuracy, and fast delivery. |
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An online software store specializing in original licenses for Windows and Office, Adobe, Corel, and Autodesk. |
Recommendations for publishers
At the beginning of the new year, customers traditionally focus on health, physical activity, and fulfilling New Year’s resolutions. Interest in an active lifestyle increases, which is why we recommend paying special attention to sports campaigns.
As we will most likely continue to experience cold winter days, we also expect sustained increased demand for pharmacy products and dietary supplements.
And we should not forget Valentine’s Day in February – the holiday of love. Great promotion choices include themed gift tips, whether it’s jewelry, premium alcohol and delicacies, erotic products, or sweet and personal gifts.
