Campaign: MujKoberec.cz
Commission: 7% and 4% for cashback portals
Mujkoberec.cz is a No. 1 in online sales of carpets, floors and accessories. We cover not only sales, but also the entire handling of an order from A to Z, including the whole transport (for everything free of charge), installation (laying), as well as sales services, such as cleaning. The main sales channel is a high-quality developed e-shop which works in both CZ and SK versions.
Mujkoberec displays not only its wide-ranging assortment and high-quality products portfolio (we´re the only to feature video reviews for all products), but mainly by the so-called ALL INCLUSIVE services that are free for the customer and include:
- all free shipment, even when returned (we have no-reason returns within 1 year),
- sending samples of goods for free,
- the option of immediate visualization in a customer’s room using artificial intelligence,
- custom-made carpets – any shape, size, colour,
- purchase guarantee at the lowest price,
- a deferred payment for 14 days without fees and interest,
- free advice from a professional interior designer,
- an extended warranty for 3 years for everything,
- a free transport insurance,
- the possibility to exchange a carpet purchased elsewhere,
- express handling of claims up to 5 days.
Other popular services include:
- a carpet / doormat with own print,
- laying carpets and floors,
- cleaning piece and metre carpets alike,
- goods for which we have an exclusive right and cannot be bought anywhere else.
Target group:
- 75% of buyers are women aged 35+ with an interest in home design and home decor,
- pensioners (sometimes also a more creditworthy group). A remarkable part of customers is older,
- for artificial grass, sometimes floors: men of productive age (more oriented to parameters).
Price policy:
The price level is medium (we´re not and can´t be a carpet discounter because of above-standard services). According to marketing researches, people praise us much for an excellent quality (of products and services alike) at reasonable prices.
In each category, we have in the assortment a representation of low-priced goods which are often bestsellers, but we always have a medium and high-quality representation of products covered, which can make up orders even for higher tens of thousands.
Performance:
The e-shop´s conversion rate is approximately 1.5% is approximately 1.5%. The average order is 2,500 incl. VAT, with the potential posed to reach higher orders up to tens of thousands, euros such as when buying a large amount floors / carpets for home or office premises.
More information:
- To increase credibility, the company has a showroom in Prague with samples of all kinds on display and with a personal collection option.
- We also carry out projects, realizations (e.g. offices, apartments, hotels) and wholesale – B2B.
Ideas for making use of the campaign:
- In the category Bargain Sales products at a discount or a more favourable price are still rotating, the category is updated on a regular basis, the promotions are limited.
- Inspirations sell well – blogs and reviews. For example, choosing a carpet beautiful picture in a room, then people always want that particular carpet. Works great, e.g. the style pf the profile Studio My Home works excellently.
- The influencers who add a personal experience with the product.
- From an SEO point of view, topics like “how to” > how to choose a carpet, how to lay it, how to care for it are highly popular. Instructions or design tips – here it pays off to have a micro site or landing pages.
- Contests for a carpet or a voucher are popular as well.
- In winter – a carpet will warm from the floor and will also help with the flat insulation – it´s possible to save on heating 5 – 10%.
- A carpet requires much less maintenance than flooring. It prevents dust from swirling and is pleasant to walk on.
- Spring, summer – artificial grasses – the most practical and maintenance-free covering which constantly looks well.
- Wool is a natural material that also has the capability to regulate humidity and microclimate in the room.
- Natural and eco-friendly carpets – 100% free of artificial substances, ecologically and sustainably made.
Top categories:
- Piece carpets (50%) of sales revenue, in particular:
- Carpets sold by the metre
- PVC floorings (lino)
- Artificial grasses (in particular for spring, summer is the main season when they represent up to a third of turnovers)
- Skirting boards – floor and carpet
- Runners
- Custom-made carpets
- Stair Treads
Top 10 products:
- Outdoor Artificial Grass Carpet
- Life Shaggy 1500 Light Grey Piece Carpet
- Astra Custom-Made Brown Runner ft. Sewing Binding
- Samira New Red Piece Carpet 12001-011
- Santana 50 Black Carpet Sold by the Metre with Resin Base, Load
- Plus 8008 Black Piece Carpet
- Play 2903 Grey Children´s Piece Carpet
- SLK50 W648 White Oak Perimeter PVC Skirting Board
- Retro Brown Semicircle Stair Treads
- Camelia Grass Carpet Sold by the Metre
Promotional elements
- Banners
- XML feed
- Coupons
- PR articles
- Extra cooperation
- Email templates
- Influencer
- iFrame
- Dognet Media
Permissions for publishers
- Cash-back
- Content
- Coupon sites
- Emailing
- Direct PPC
- Google CSS
- External coupons
When promoting the campaign, it is required to use all parameters included in the referrals displayed in our dashboard. Removing the parameters might cause a tracking malfunction or declining the commissions.
