Campaign: ThePurea.com

Commission: 20% for content publishers, 10% for cashback publishers and 8% for voucher publishers

PUREA is a Slovak brand specialising in premium, 100% pure freeze-dried moringa, available in vegan capsules and as moringa tea. Our aim is to offer customers a pure, natural product, free from unnecessary additives, fillers, colourings and other chemical ingredients.

Our online shop offers moringa products for those looking for natural support for vitality, everyday energy, immunity and overall wellbeing. PUREA communicates in a simple, clear and trustworthy way, with a strong focus on ingredient purity, high-quality processing and the benefits of regular, long-term use.

What we sell:

• PUREA Moringa capsules
• PUREA Moringa teda
• Value packs of capsules 
• Capsule and tea bundles 

PUREA’s key competitive advantages:

• 100 % pure moringa
• No unnecessary additives or fillers
• Free from granules, colourings and chemical additives
• Vegan capsules
• Easy to incorporate into your daily routine
• A Slovak brand
• A strong focus on quality, purity and honest communication
• Ideal for customers looking for a natural dietary supplement without unnecessary compromises

Target audience:

This campaign is particularly well suited to publishers whose audiences are interested in healthy living, natural products, organic and eco-friendly lifestyles, dietary supplements, personal care and active living. It is also relevant to women, parents and families, people aged 30 and over, senior customers, physically active individuals and anyone who prefers products made with clean, carefully selected ingredients.

Best-selling products and categories:

1. PUREA Moringa capsules
2. PUREA Moringa tea
3. 60-capsule packs
4. 120-capsule packs
5. 240-capsule packs
6. 480-capsule packs
7. Value packs of capsules
8. Capsule and tea bundles
9. Products for your daily morning routine
10. Natural support for vitality and everyday energy

Seasonality:

PUREA products are suitable for promotion all year round. Key periods include January and the start of the year, spring, the run-up to summer, autumn, the lead-up to Christmas, and other times when people naturally focus on immunity, energy, vitality, detox and getting back to healthier habits.

Recommended communication themes:

• Pure, uncompromising ingredients
• 100% moringa
• A morning moringa ritual
• Natural support for vitality
• Natural support for energy
• Immune support
• Digestive support
• Vegan capsules
• Choosing quality over the lowest price
• Simple, convenient daily use

Important rules for publishers:

PUREA products are food supplements. When promoting them, publishers must comply with applicable legislation on health claims and ensure that all communication is responsible and accurate. Therapeutic, medical or unauthorised health claims must not be used. Publishers must not claim or imply that PUREA products can treat, cure or eliminate specific illnesses or replace medical treatment.

The following types of claims are strictly prohibited:

• Treats diabetes
• Helps treat or prevent cancer
• Treats high blood pressure
• Treats inflammation
• Helps with autoimmune diseases
• Replaces medication
• Can be used as an alternative to medical treatment
• Guarantees to detoxify the body
• Relieves pain
• Cures specific medical conditions
• Guarantees specific health benefits

Permitted and recommended messaging:

We recommend using gentle, general wording such as:

• Natural support for vitality
• A natural addition to a healthy lifestyle
• Support for everyday energy
• Immune support
• Digestive support
• Pure moringa with no unnecessary additives
• A simple morning ritual
• A dietary supplement for everyday use
• 100% moringa in convenient vegan capsules

Failure to comply with these guidelines may result in the publisher being excluded from the campaign.

Promotional elements

• Banners
• XML feed
• Coupons
• PR articles
• Extra cooperation
• Email templates
• Influencer
• iFrame
• Dognet Media

Permissions for publishers

• Cash-back
• Content
• Coupon sites
• Emailing
• Direct PPC
• Google CSS
• External coupons

It is allowed to run direct PPC campaigns. Branded keywords (including misspells) have to be defined as negative keywords in Adwords. Google Shopping CSS partners are allowed in this campaign. Email campaigns have to be submitted for approval before sending. It is not possible to use branded keywords in the domain names. The commissions are being calculated based on the price excluding VAT and shipping costs. Commissions for B2B orders may be declined. When promoting the campaign, it is required to use all parameters included in the referrals displayed in our dashboard. Removing the parameters might cause a tracking malfunction or declining the commissions.